Wolf Vinyl
Wolf Vinyl is a sign-writing and wrap installation company for bay area racers and professionals. Wolf was looking to update company business cards and was open to slight brand revision. Logo was updated to have a wolf image that was more recognizable from distances and on a moving vehicle. Thin and thick stroke variation in the typographic change added more character and visual movement.
Solution: Different draft layout versions and colors were created before choosing the layout below. Although vertical business card layouts are more unique to the industry — choosing the horizontal layout reveals more of the race car image thus emphasizing the motorsport industry associated with the business.
