Citrix Signage
Various promotional pieces were designed ranging from social media assets to internal print collateral. Some projects included proposed designs for internal offices. Above was a project exploring wall signage designs that utilized points highlighted from the CEO's speech. The messaging would help remind and inspire employees across global branches to strive for these unified goals.
Vinyl typography displayed on conference room walls was a possible solution. At a distance, visual hierarchy allowed the seven action verbs to be inspirational for any employee regardless of department affiliation — goals to strive for daily whether in the office or in life. As employees approach the glass or meeting areas — they will see more and more detailed meanings to each of the words as they become increasingly department specific.
Above also shows proposed designs to update existing office posters in newer brand styles.
