Citrix Synergy
Citrix holds two major events each year – one being Synergy. It is a way for the public to understand and see all that Citrix can provide. This year it was at the Venetian in Las Vegas on three separate floors. During Synergy, branding elements are more flexible. The banners show this year's playful incorporation of the brand colors through the gradient background.
Wall signage, pop-up banners, posters and way-finding graphics were produced to brand the event.
The Citrix Booth area was only one of many spaces within the event. It showcased each of Citrix’s many products. Customers could come to ask questions and interact with the demo stations.
There were 24 demo stations, each highlighting different advantages for various products. Each one was carefully laid out according to the floor plan and signage dimensions. All files were made ready for print production and a lot of collaboration with the events planner was done in order to make sure that they understood the order of the signage.
