Elastic{ON} is an event held in cities worldwide throughout the year uniting developers and thought leaders to learn more about Elastic's core technology. The one pictured is was held in SF, which is one of their largest event stops.
Collaboration with the events team to do site visits, brand the area, and decide content and audience flow within the space. Wall column signage created little hubs of information and central phone charging stations within the area.
Using 3D elements with 2D illustrations invited attendees to be a part of the branding.
Below the community corner area is reflected against the window of San Francisco's skyline. The illustration shows the iconic victorian structured houses peppered throughout the city. While simultaneously, the actual skyline, that can be viewed from all the windows within the space, delightfully fills in the details of the silhouetted cityscape silhouette of the illustration. The illustration thus creates a nice complement to the surrounding venue visuals.
