Rubrik at VMworld
One of Rubrik's larger events is at VMworld, which was hosted in Las Vegas in 2016. The booth allowed for more conceptualization in the build-out. The idea was to use LED backlit pillars that would resemble Rubrik's bezel. An image of the bezel's are seen below. A 3D draft sketch shows the open space of the trade booth allowing attendees to easily access any demo station and ask questions among all the Rubrik representatives.
The bezel would look as if they were placed on their sides. The Rubrik logo would be lit to act as a northern star guiding all attendees to it and using it as a possible location point within the trade show floor amongst the sea of other vendors. Not only would the physical product be represented, but also mounted screens would walk potential clients through the application interface. This conceptually connects the product UI/UX with the product hardware. White cubes with the company logo on it provide flexible lounge areas and further brand marketing. Other kiosks facing the walk areas provide more stations to demo the product. The demo stations backs are designed with simple graphics of the corporate brand gradient.
Fun giveaways at the trade show event were block figurines. It included a Rubrik person, Rubrik bezel, and card with a whimsical block background. Full designs shown below.
Mockups for socks were designed to also be produced for representatives to wear at the events as well as to giveaway. They all sport Rubrik brand colors.
A Havana-themed tradeshow after-party for clients was hosted. Special branded gifts were made for the event that included cigars and cigar-cutter.
