Tile Inc.
Tile uses hardware and software to help consumers find lost items through gps tracking. Print, events, promotional, web and social were among the types of projects that were designed for this company. Packaging and mechanicals were produced for retail spaces such Sam's Club and Best Buy displaying and selling Tile products.
Tile attended CES, Consumer Electronic Show, held in Las Vegas in 2018. The booth was to reinforce their brand; convey facts that set them apart from their competitors (such as the growing Tile community); and announce the future of where their brand was heading (partnerships with other brands). Below showcases the trade show booth walls that incorporate Tile's lifestyle photography with infographic fun facts about them. The walls were somewhat educational about the device, the company and how the community helps each other find/use Tile products.
Mockups of the booth were created. One of the bottom walls played Tile's latest "Lost Panda" Brand Campaign. Also on the trade show floor were Hey Google's sponsored sound proof booths, demonstrating Tile's app working on the Google Home device. The Google Pod was designed to mimic the shape of a tile, while still maintaining relative equal brand recognition of both "Hey Google" and Tile. Tile's Platform page (below, right-side) was designed to reflect their new partnerships and benefits being announced at CES.
